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venkat: 541
Tourism Entrepreneurship

Tourism Entrepreneurship
Enrollment is Closed

This course is to highlight the importance of entrepreneurship in economic development and to expose students to the success stories in travel & tourism. Further, the course help the students to become job creators rather than job seekers.
Enrollment is Closed

About This Course

Today, unlike past, Generation Z the is thinking beyond the traditional job market and intended to venturing into newer avenues that are driven by innovation and entrepreneurship. This mindset requires preparedness in terms of knowledge, skills and attitude to take the plunge into entrepreneurship in the present fertile economy.

In view of this trend, the course 541 Tourism Entrepreneurship focusses its interventions towards inculcating and developing a natural entrepreneurial mindset to start entrepreneurship in tourism field. The modules with e-tutorial, e-content and success case studies complement each other and together uphold the objective of creating entrepreneurship as a preferred career option.

Requirements:

You are advised to look at pro-active initiatives of Government such as; Startups India and Make in India are visibly bolstering economic growth of the country, and no wonder, there are opportunities galore for trained entrepreneurs.

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Prof. Y. VENKATA RAO

Y V RAO is a Professor of Tourism and Travel Management at Pondicherry Central University. He received M.H.R.M from Andhra University and M.B.A. from University of Madras and completed FDP from Indian Institute of Management, Ahmedabad. He obtained Ph.D. in Management from Tezpur Central University, Assam for his thesis ‘HRD in Steel Industries in India’. He started his career in teaching at Sir. C.R.Reddy College P.G. Courses at Eluru, Andhra Pradesh and moved on for his second teaching assignment in the Department of Business Administration at Assam Central University, Silchar, Assam to teach and research. After nearly two years of teaching at Department of International Business in Pondicherry University, moved to the Department of Tourism Studies to teaching management courses since 2008. He headed the Department of Tourism Studies for 8 years until 2018 and created a brand image across with established curriculum and co-curriculum practices. As a whole, he has been teaching, researching and also into academic administration for last two and half decades. He published seven books in the area of Management, Tourism Business, Tourism Entrepreneurship, Travel Agency and Tour Operations, Compensation Management, Destination Planning and Development. Fourteen of his research papers were published in edited books and about twenty seven papers published in reputed national and international journals. He organized national and international conferences and published conference proceedings in the form of edited books, book of abstracts and special issue of journals. To mention, an international conference in 2014 was organized in collaboration with Bournmouth University ,UK and Indian institute of tourism and travel management, Gwaloir with 25 foreign delegates from 11 countries. He also presented papers in various conferences across, chaired technical sessions, delivered special lectures as chief guest. Nine research scholars have been awarded Ph.D. degree under his guidance and completed six major research projects Visited fifteen countries, besides, France visit for ten days as one of the Official delegate of the Government of Puducherry as a part of promoting Puducherry tourism. In addition, he has been a member of Executive Council, Academic Council, School Boards, Board of Studies and Curriculum Development Panel of Indian Universities. He was nominated as one of the Council Members of the Confederation of Indian Industries of Puducherry State Council. His passion towards institutional building is reflected in promotion of Tourism Department from regional to international level. He is the Co-ordinator of students exchange programme with University of Rennes, France. His journey as Head and Co-ordinator of UGC-SAP (DRS-II) since 2009 has created noteworthy milestones in Tourism Studies at Pondicherry University. His studies and research are focusing on promoting sustainable tourism business.

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Enrollment is Closed